WHY IRAMA'S 'LA GENESI DEL TUO COLORE' REFLECTS 2020 AND THE PANDEMIC.

 Italian artist Irama presented La genesi del tuo colore for 2021's San Remo festival, the biggest Italian music contest. It scored the fifth position, even with covid-19 difficulties:A member of his staff tested positive and Irama and his team had to cancel the rest of the performances and be in lockdown. Irama could just perform the song once and the clip was repeated in the following nights.

The song is illustrative of these times and of 2020, especially. Here's why it represents everything we have lived and we're living with the pandemic:

1. The Lyrics: The lyrics are truly poetic, from the beginning. The song was described by Irama as 'an anthem to life' and that's what is shown throughout the whole piece. Life triumphs in each verse: 'There won't be no snow to break a tree' the tracks states in its first words.There is no better symbol of life than nature and a tree fighting for life, to spring, and life is going to make through in spite of everything, like in the refrain:'You'll never stop, you'll sing/You'll lose your voice/You'll go, you'll cry, you'll dance/The colour will burst/You'll forget the pain/You'll change your name'.

The song also reflects the feeling of missing someone ('I miss your voice''//'Mi manca la tua voce'), something everyone can relate to since the pandemic.

2. It's dance pop: Irama prefers to leave aside the latin touch he added to his latest hits, and introduces a dance-pop beat. The dance beat relates with those times, when , perhaps, the best way to forget the pain is dancing it away. The screechy violins or orchestral sequences make the track easy to dance to, but it hides some sadness too, like we couldn't dance unworried again. 

3. The feeling of speed and fugacity: Another thing learnt in the pandemic is that life is momentary, brief, fleeting...It can disappear in the blink of an eye, as Irama says: 'Hai poco tempo ormai' /'Per vivere una vita che non sentirai' (There's not much time to live a life that you won't feel). 

The music video sharpens that feeling of speed placing it in a car race, where life and time dance vertiginously.


La genesi del tuo colore draws hope ,despite the pain, the suffer. Colour and light will blow up, invincible. Hope is what we need right now in this pandemic, with no end yet and that seems out of control. The track could be the perfect anthem for this total lockdown that the Italian country is in right now.


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