WHY DUA LIPA'S FUTURE NOSTALGIA MOONLIGHT EDITION FAILED TO BE MORE THAN A MARKETING STRATEGY To REVIVE SALES.

 Dua Lipa released on February 11th the reedition of her second album 'Future Nostalgia', called 'Future Nostalgia: The Moonlight Edition'. The world was expecting some tracks to dance to, but, when the tracklist was revealed, something changed.

Dua lipa decided to include a bunch of bonus tracks that sum up her latest collaborations, from Fever (ft. Ángele) to One Day (ft. JBalvin and Bad Bunny).  Ángele's collab already was far from the album concept, being much darker and far from the disco influences. The Miley Cyrus collab is probably the most similar to the Future Nostalgia record, both remembering the 80s. However, what's the reason for including One Day on the record? A pop-reggaeton track, with no references to the 80s, no disco vibes. The inclusion of these collaborations has made the reedition rely on other people names and it makes you think that they had to search songs to fill the record.

The reedition also includes some new songs and the single, We're good, a reggae-trap song, very far from Future Nostalgia pop and disco beats. The video is also distanced from the other singles. The song remains pop and it would be easier to understand this song as a single for the third chapter of Dua Lipa's discography, even it isn't as catchy as others. Nothing rhymes and the cocaine line is not the best. The other songs are 'If it Ain't Me', great soundtrack while you're shopping at Zara, 'Not My problem', with some 90s vibes and 'That Kind of Woman'. The truly proper track for Future Nostalgia. This makes you crazily dance, you can feel the rash desire to dance.

This reedition feels more like they want to revive the sales, as it has happened in the US, coming back to Billboard 200's top ten. A more consistent effort was necessary. If not, they could have just dropped a deluxe edition, enough to rekindle sales.



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