THE UNEXPECTED SUCCESS OF TANANAI.

 After being last in the Sanremo Festival this year and not convincing la Stampa with his 'Sesso Occasionale', Tananai has experimented a huge chart-success, having two songs on Italy's Top 10 this week (Sesso Occasionale at number 9 and BABY GODDAMN at number 6).

Tananai, who had previously collaborated with the famous Italian rapper Fedez, presented Sesso Occasionale to the famous festival, a track that continued the alternative dance spirit of his music  and that recalls Village People's Y. M. C. A. in the chorus. The song and his vocal performance didn't please the Stampa that placed him in the last places since his first performance. 

However, his music has experimented a huge success since then, showing that, despite the place you obtain at Sanremo, the exposition is really big. Even after a month after the festival, the songs from the contest hog Italy's top 50 most streamed songs on Spotify.  Just by performing, the contestants will get their songs in the country Spotify's top 50, with a very possible increase in the monthly listeners too. 

What is interesting about Tananai is that nobody, even himself, would have thought that the song would have survived this long way, transforming into a great chart-performing single that must be hitting the dancefloors right now. 

Another thing that he wouldn't have expected is that the people would revisit his discography (just like it happened with Maneskin after winning the Eurovision contest) and start listening to his previous releases, like BABY GODDAMN (released over a year ago) , that mixes his dance spirit with  hip hop and that includes a comical video, like in Sesso Occasionale. 

And just like that the Italian pop scene renews every year, with new rising stars, like Tananai, thanks to Sanremo.